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Kulein

A safe space to support young people, while creating impact and recognition in the healthcare field.

Kulein.nl
Illustration of three diverse young people on a blue background with Dutch text about supporting youth with complex care needs.

The challenge

Support for young people, while creating impact and recognition in the healthcare field.

Our collaborations with Kulein

  • Brand Design
  • Web Design
  • Webflow
  • Collateral
  • Animations
  • Illustrations

Kulein supports and treats young people aged 16 to 23 through both residential care and outpatient programs, with a focus on those who have nowhere else to turn. The residential setting forms the core of its offering, providing a structured and stable environment where targeted support can be delivered.

Rather than focusing on scale, Kulein defines its growth through meaningful impact and recognition within the healthcare sector. The organization needs to feel trustworthy, approachable, and knowledgeable, both for professionals in the field and for young people seeking support and stability.

White tote bag with an illustration of a relaxed person with short orange hair and the word 'Kuleun' in bold black script above.
Stylized letter 'K' with a dot on four colorful square backgrounds: dark blue, bright blue, peach, and off-white.

OUR SOLUTION

Illustrations for a safe space, while inspiring healthcare institutions.

To keep Kulein’s core mission of supporting young people at the forefront, we developed a brand system built around illustration-led storytelling. These visuals create relatable, human moments without relying on direct photography, allowing for both sensitivity and universality.

Combined with a clear editorial tone and a carefully considered color palette, the identity establishes trust and professionalism. Both are essential in a healthcare context where credibility and approachability must coexist. The result is a brand that places young people first, while positioning Kulein as a safe, inspiring, and respected presence within the wider healthcare landscape.

Open laptop on white desk with a blue website homepage showing three people reading books and Dutch text.
Illustration of a young person in a green jacket and white cap sitting on the floor using a laptop next to Dutch text about youth rights to a supportive place with personalized guidance and immediate crisis care.
Browser toolbar showing back, forward, refresh buttons, and the KuteGo extension icon.
Letterhead with Lorem ipsum text and contact details, blue envelope with Kulein branding and contact info, and a business card featuring two illustrated women and Dutch text about growth and perspective.
Dutch testimonial text blocks titled 'What our team leaders say' with quotes from KH, Woonbegeleider about supporting youth even in complex situations.
Map of the Netherlands with multiple gray location markers and a blue marker highlighting the central-eastern city labeled Kulein.
Illustration of a person sitting cross-legged using a laptop, with Dutch text about collaborating and a button labeled Aanmelden on a blue background.
Next Project:Katalyst