Previously, music exchanges like House of Tracks were difficult to use, inconsistent, and poorly designed. With House of Tracks, we were motivated by the challenge of designing a platform that fit both the customers and the producers. Through design, we wanted to take House Of Tracks not only to the next level, but to rise far above the competition.
Een van de belangrijkste punten voor het team van House of Tracks was het ontwerpen van een website in een donkere stijl. Dit vonden wij een tof idee, het donkere thema past perfect bij de doelgroep en geeft de website een futuristische look.
This House of Tracks design incorporates improved usability with a more evocative design. By homing in on what type of connection the House of Tracks team wanted to have with their producers, we were able to craft a design that was the basis of their new visual identity.
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EDM (electronic dance music) is a visceral kind of music, a style evoked by deep bass notes, late nights, and bright lights. We harnessed those emotional notes into a powerful brand that can be used on the website but also on social media and other promotional expressions.
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