House of Tracks

Buy and sell music tracks

With House of Tracks, music producers have a streamlined platform where they can sell their tracks to other producers. These tracks can then be used for other music productions, YouTube videos, or remixes.

Challange

Design the #1 ghost music production platform

Previously, music exchanges like House of Tracks were difficult to use, inconsistent, and poorly designed. With House of Tracks, we were motivated by the challenge of designing a platform that fit both the customers and the producers. Through design, we wanted to take House Of Tracks not only to the next level, but to rise far above the competition.

Design

Better in the dark

Een van de belangrijkste punten voor het team van House of Tracks was het ontwerpen van een website in een donkere stijl. Dit vonden wij een tof idee, het donkere thema past perfect bij de doelgroep en geeft de website een futuristische look.

Everyone's preference

This House of Tracks design incorporates improved usability with a more evocative design. By homing in on what type of connection the House of Tracks team wanted to have with their producers, we were able to craft a design that was the basis of their new visual identity.

Branding

From electronic music to visual design

EDM (electronic dance music) is a visceral kind of music, a style evoked by deep bass notes, late nights, and bright lights. We harnessed those emotional notes into a powerful brand that can be used on the website but also on social media and other promotional expressions.

Bekijk
Project
Bekijk
Website
  • Fonts used for House of Tracks
  • Branding book House of Tracks
  • Colors used House of Tracks
  • Logo House of Tracks
  • Business cards House of Tracks
  • Letter design House of Tracks
  • T-shirt design House of Tracks
  • Letter design House of Tracks
  • Mug design House of Tracks

Before & After

House of Tracks after

Before

After